Methodology:
Survey methodology was chosen for the
study, due to the need to access a large number of respondents
in an efficient and standardised manner in a number of
European countries. The survey was constructed so that
respondents could easily access the questionnaire in electronic
form, using the internet, and submit their responses easily.
To ensure as a wide a potential audience as possible,
the survey was made available in several electronic formats
(e.g. PDF and HTML) as well as several languages (e.g.
English, Portuguese, Greek, German, Hungarian, Slovakian
and Romanian). Pilot work was conducted before the survey
was finally administered. Draft surveys were distributed
to 38 testers in six countries (UK, Portugal, Greece,
Hungary, Austria and Slovakia). As a result, alterations
were made to the initial draft to ensure its format and
content were appropriate. These alterations included ensuring
similar response formats across different language versions
and addressing political sensitivities concerning the
naming of certain countries.
The final version of the questionnaire
(see appendix 1) consisted of questions probing socio-demographic
characteristics and spatial issues (urban vs. rural location;
nature of household), energy consumption characteristics
(payment of bills, nature of energy sources used in the
home); environmental concern (measured using the New Ecological
Paradigm) and activism; and, finally, specific levels
of awareness and attitudes towards three main types of
energy resource: fossil-fuels, nuclear energy and renewable
energy. To investigate the extent of respondents
understanding of energy issues, a question was posed requiring
respondents to indicate which of the following energy
sources can be described as renewable.
The list of sources included several
specific forms of renewable energy, such as biomass and
geothermal energy, as well as nuclear energy and several
specific forms of fossil-fuels, such as coal, natural
gas and oil). Finally, the survey contained a section
measuring attitudes to each form of energy sources, utilising
a grid with thirteen specific dimensions. These dimensions
were designed to probe several aspects of energy generation
and use, including economics, environmental impacts, technical
reliability, safety and general evaluations of benefit
at local and European levels.
There were 1866 respondents to the
survey. Of these, the majority (61.9%) was aged 19- 34;
and the remainder was mainly aged between 35 and 50 (24.8%).
Thus, it was the case that 87% of respondents were aged
between 19 and 50 years. There were slightly more males
(57.5%) than females (42.5%). In terms of occupation,
the majority were employed (68.2%) with a significant
minority as university students (23.1%). Education levels
mirrored the occupation and age statistics, with 50.5%
of the sample reaching university education and 20.9%
post-graduate level. Most respondents (88.2%) lived in
either urban or suburban areas.
A wide range of households were represented
in the sample, with 19.5% living on their own, 28.7% living
as a couple or with 2+ adults; 32.5% living as a couple
with children and 15% living as an extended family. The
majority (71.4%) owned the homes that they lived in, with
a significant minority living as tenants (28.6%). Thus
the sample may be characterised as mostly young, urban
and well-educated, living in a variety of household types,
with a very small proportion of the low-educated, the
elderly or rural dwellers.
84.4% of the total sample of 1866 respondents
came from seven European countries. Respondents from these
specific countries form the basis for cross-national comparisons
conducted in the data analyses. Descriptive statistics
for respondents by country of residence are summarised
in the table below.
Table 2: Country
of residence of respondents
|
|
%
|
n
|
|
United Kingdom
|
10.0
|
186
|
|
Austria
|
5.9
|
110
|
|
Greece
|
18.1
|
337
|
|
Portugal
|
13.1
|
245
|
|
Hungary
|
17.5
|
326
|
|
Slowakia
|
10.8
|
202
|
|
Romania
|
9.1
|
169
|
|
Others
|
15.6
|
291
|
|
Total
|
100.0
|
1866
|
Analysis of socio-demographic characteristics by specific
country indicated that respondents held generally above-average
education levels, with for example 88% of UK respondents
being educated to university or post-graduate level. This
bias reflects the methodologies used by project partners
to market and promote survey response. Although lower
education levels were reported by respondents from Austria
and Greece, the predominant exception was respondents
from Romania, where only 17% of respondents had been educated
to university level.
The research employed a comparative
research design, investigating differences between samples
of respondents residing in several European countries.
In these analyses, the null hypotheses typically assumed
thatrespondents from different countries would not differ
in levels of understanding and attitudes towards energy
sources, with similarity particularly between Eastern
European and Western European countries.